IMPACT REPORT
What is Human Trafficking?
featuring Liam Neeson
IMPACT REPORT
What is Human Trafficking?
featuring Liam Neeson
Expert Panel Reach
The Campaign was launched with a Live Panel of experts on human trafficking and exploitation, including two survivors of human trafficking who shared their powerful stories.
PR Reach
The Campaign was picked up by 131 news outlets including AP News, FOX, NBC, and Telemundo. It also aired on the CNN Network at Miami International Airport.
NFL Network Television
The 30 second Campaign film aired a total of 198 times between January - March 2021, throughout the playoffs and Super Bowl Sunday.
Social Media Reach
Both the 30 second and 2 minute version of the Campaign film was shared across social media by It's a Penalty and our partners, including our Founding Partner, A21. Viewers continue to grow as the film is shared across major social media networks.
Total: 712.4 k
Global Airline Reach
Five major airlines aired the 30 second Campaign film in-flight from October - December 2020. Additionally, American Airlines featured the Campaign in the October - December issues of American Way, the in-flight magazine of American Airlines.
Total: 32.7 Million
Potential Passengers
Cinema Reach
The 30 second version of the Campaign film was shown on video walls across all Village Cinema locations in Australia from October 2020 - March 2021 reaching thousands of film fans.
Hotel Reach
HIlton Hotels showed the film in hotels located throughout countries participating in the The UEFA Euro 2020 Championship.
St. Giles Hotels showed the film in their hotel in London during the The UEFA Euro 2020 Championship.
Airport Reach
839 k
Potential Passengers
Miami International Airport showed the film from October - December 2020. Passengers and visitors could view it throughout the airport on monitors airing the CNN network.
Human trafficking is the exploitation of people through forced labor or sexual exploitation by means of force, fraud, or coercion. It is modern day slavery.
Liam Neeson teamed up with It’s a Penalty to help end human trafficking & exploitation globally.
Our mission is to educate about what exactly human trafficking is, in order to enable everyone to identify and report suspected cases, and protect and prevent those at risk from becoming victims. ‘Trafficking isn’t always obvious, so it’s important to know the signs to look out for. Together we can end human trafficking and exploitation” says Liam Neeson.
"If only these awareness films and campaigns had existed when I was being groomed, I wouldn’t have got trafficked in the first place."
- Katariina, a survivor from Florida, USA
#KNOWTHESIGNS
#MAKEAREPORT
If you’re being exploited, or you think you’ve seen something then say something.
Click on MAKEAREPORT below to view our WORLD REPORTING MAP to find the appropriate reporting mechanism for your country.
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